Due to declining R&D productivity, companies are forced to use non-standard approaches to solving problems in order to meet growing consumer demands. Relying solely on physical experiments in today's economic climate is proving to be unprofitable. Researchers need to better understand how and why their products work in order to better align them with project and business goals.
Modeling and simulation provide the current state of key atomic interactions that support product performance. Computer simulation testing allows researchers to test concepts with minimal risk and lower costs, providing them with new sources of ideas. By combining the capabilities of the virtual environment and the real world, researchers manage their projects more effectively, conducting physical tests based on virtual tests already performed and vice versa. As a result, teams create more functional and safer products that improve patient outcomes at a lower cost.
