The transportation industry is undergoing a revolution: customers want new and personalized experiences. New companies and competitors are emerging and growing rapidly. Electric, connected, and autonomous vehicles are entering the market, and many more are in the planning stages. Global regulations on energy consumption, safety, and environmental performance are becoming more stringent. The complexity is increasing. The challenge of reducing costs is more acute than ever.
How can companies successfully compete with others? Digital design is at the heart of the strategy to address these challenges, including virtual testing and simulation in all aspects of vehicle concept, design, manufacturing, and operation. For market veterans and innovators alike, an industry-wide approach is important, where multi-level and cross-industry modeling enables development, innovation, and optimization for rapid product launch. This predicts costs, reduces risks, and creates an attractive product that customers want to buy.